Fiera di Vicenza, organizer of the world’s most important jewelry exhibitions, has signed an agreement with the Dubai World Trade Centre to organize this year’s Dubai International Jewellery Week, strengthening the links between Europe and the Middle East.
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In its events throughout Italy, the US and India, Fiera di Vicenza brings together more than 4,500 exhibitors from 35 countries with 43,000 buyers from 124 countries. Now the fair organizer is adding the Dubai International Jewellery Week to its annual calendar for November, one of the most important, high-end jewelry events in the Middle East. Around 300 exhibitors from 20 countries are expected to participate this year.
The aim of the agreement is to combine the strengths of Fiera di Vicenza and the Dubai World Trade Centre to capitalize on their specialized knowledge, local contacts and experience. Fiera di Vicenza will bring Italian and other European brands to the Dubai event, increasing trade and retail opportunities in both Europe and the Middle East for producers and buyers of gold and jewelry. The company will work as the exclusive representative for all European jewelry, gold, watch making, and related technology companies at the exhibition.
“The Arab world loves gold and precious stones. It appreciates Italian jewelry, Italian products and European luxury style,” says Roberto Ditri, Fiera di Vicenza chairman, and added that their “role as exhibition organizers extends to offering our Italian exhibitors, who often include small ateliers of highly skilled craftspeople, the support they need to respond to the needs of the market. For example, Italians can’t compete with the Arab jewelers on weighty gold pieces. We suggest our Italian manufacturers show light and very elegant pieces.”
According to figures from the Dubai World Trade Centre, Dubai imports 360 tones of gold a year, valued at $3.3 billion and is forecast to increase the diamond supply by 6 percent annually through 2020. In general, the UAE imports €670m of Italian jewelry a year, which represents 13 percent of all of Italy’s gold and jewelry exports.