Celebrity favorite Yosi Samra has opened his first store in the Middle East. Samra specializes in versatile and comfortable ballet flats, flip flops, and handbags.
Samra partnered with Alireza Holding Co. for his Middle East launch, which includes a boutique in Jeddah’s Red Sea Mall. The store will stock his wide variety of versatile ballet flats, sandals, and bags. The flats are known for their flexible design, allowing for comfort as well as the ability to fold the flats and put them in a handbag.
For more on brands launching in the Middle East, see:
- Fashion Company Opens Abu Dhabi Store
- Louis Vuitton to Open Amman Store
- Abu Dhabi Opens Fauchon Le Cafe
They have become the go-to flat for celebrities and women who need to bring alternatives to high heels out with them. The shoes come in many different leathers, satins, suede, and prints, in innumerable colors.
Sales Director of Europe and the Middle East Juan Piani said, “We are excited to announce the international expansion of Yosi Samra and our first launch into the Middle East. We have been searching for the right partner for a few years and have chosen carefully to find the right fit for us in the region.”
Piani continued, “As for experienced and multi-faceted franchises, Alireza Holding Co. is the perfect partner to represent the brand for us moving forward in both Saudi Arabia and the Middle East. It’s a natural step forward for our business as we look to grow our footprint in the area.
Hazma Alireza, Business Development Manager at Alireza, added, “We are thrilled to have been chosen by Yosi Samra to build and grow the brand here in the Middle East. It is a testimony to the shared values of both our teams, and we look forward to working together in the region.”